If you have ever wondered how search engines know which websites to rank highly, you have come to the right place to find out. Search engine optimization, or SEO, is the key to a high position in search results. A website needs more than just great content. It needs great content that must be optimized. This article will explain to you what that means and what you can do to have a well-optimized website.
SEO is all about making a website relevant to a set of keywords. Keywords are search words and phrases that web users input into a search engine to find information. Anyone who has browsed the web has done this at one time or another. Search engine crawlers crawl through all the web content published on the Internet and index word along the way. Using a complex algorithm, it indexes, compares and ranks websites against words or sets of words. That is how a list of search results is produced when someone types in some search words into a search engine.
The first step to success is content marketing but As the owner of a website, you have the job of incorporating keywords into your web content. The keywords that are important to you would the words that people would use to find information related to your website. However, you cannot just stuff your page with keywords thinking that the more times these words appear in your website, the higher your rank will be. On the contrary, search engines treat this tactic as keyword stuffing, and your website can be penalized for using it.
Keywords should be used in relevant parts of your website. The meta tags in your HTML code that are for your page’s title and description are good places to include keywords. Paragraph headings coded with a H1 or H2 tags are also effective places for keywords. This is basically how you tell search engines what your content is all about. These are tags on which search engine crawlers assign more weight in terms of relevance.
Your content must be well-written. Not only is it important for search engines, but it is important, and more so, for the human readers. The whole point of SEO is to drive more visitors to your website. If your have poorly written content, it does not matter if a lot of people land on your website because they will quickly leave once they realize that your content is not helpful. Nothing can replace high-quality content when you want to bring in more visitors.
Do not forget about the images. Image file types cannot be read and indexed by search engines, but the text that you put into the image tag’s ALT attribute is indexed. Therefore, you should include keywords there as well.
This is just a few of the many tips on SEO. There is a lot more you can learn. Try to incorporate these techniques, and you will gradually see a boost in your web traffic. As you gain more experience, you will find the right combination of techniques that works best for you.